Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler’s logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business.

About Tom Augenthaler

Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University.

About 551 Media and The Influence Marketer

The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.

Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler’s Logistics Marketing Gameplan

• Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility
• Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities. 
• Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support. 
• Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum.
• Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships.
• Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors.
• Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space.

Learn More About Stop Selling, Start Influencing: Tom Augenthaler’s Logistics Marketing Gameplan

Tom Augenthaler | Linkedin

Tom Augenthaler | Twitter

551 Media | Linkedin

The Influence Marketer

A Better Way to Reach Your Target Market with Tom Augenthaler

The Customer is the Hero with Tom Augenthaler

The Dark Funnel with Tom Augenthaler

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Nick Klingensmith and Joe Lynch discuss the logistics of success: a mindset for unstoppable growth. Nick is the Founder and CEO of Stride Motivation, a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Nick is an expert at helping achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts.

About Nick Klingensmith

After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, Nick Klingensmith had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing to accept his limitations, he’s completed over 100 Spartan Races, 6 Major Marathons, several Ultras and scores of other obstacle and endurance events. As someone who has walked the path of a sales professional, Nick is an expert in propelling other achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts, by inspiring them to take purposeful action towards their goals. Nick is a raw and passionate storyteller who holds nothing back when revealing who he used to be and the person he is now.

About Stride Motivation

Stride Motivation, LLC is a dynamic company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Rooted in the inspiring journey of overcoming significant health challenges and personal struggles, the company serves as a beacon for achievement-driven professionals and leaders. Through compelling storytelling drawn from the world of endurance racing, Stride Motivation empowers individuals to conquer fear, rejection, and self-limiting doubts. Specializing in coaching sales teams and remote professionals, the company imparts valuable insights on developing a resilient mindset for success. Stride Motivation is not just a company; it’s a catalyst for helping others discover their inner strength, reach their goals, and become the best version of themselves.

Key Takeaways: The Logistics of Success: A Mindset for Unstoppable Growth

• Nick Klingensmith and Joe Lynch discuss the logistics of success: a mindset for unstoppable growth.
• Nick is the Founder and CEO of Stride Motivation, a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching.
• Nick is an expert at helping achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts.
• Transformational Focus: Stride Motivation is dedicated to transforming lives through impactful keynote speeches and mindset coaching.
• Inspirational Leadership: The company is led by Nick Klingensmith, a passionate storyteller and four-time cancer survivor who shares his experiences to inspire others.
• Target Audience: It primarily targets achievement-driven professionals, helping them to overcome fears and self-limiting doubts.
• Coaching Emphasis: The coaching provided by Stride Motivation focuses on resilience, personal growth, and embracing one’s purpose.
• Goal Pursuit: Stride Motivation aids individuals in pursuing their personal and professional goals.
• Engaging Approach: The company uses engaging storytelling techniques to connect with the audience during speeches and coaching sessions.
• Mindset Transformation: The emphasis is placed on changing mindsets to foster positive thinking and encourage actionable steps towards self-improvement.

Learn More About The Logistics of Success: A Mindset for Unstoppable Growth

Nick Klingensmith | Linkedin

Stride Motivation | Linkedin

Stride Motivation | Website

Instagram: @stridemotivation

TikTok: @stridemotivation

Twitter: @stridemotivatio

YouTube: @stridemotivation

Threads: @stridemotivation

Email: Booking@stridemotivation.com

Selling, Inspired! A Mental Endurance Guide For Enduring Sales Performance

THROUGH THE FIRE : The story of the 4-time cancer survivor, type-1 diabetic, and recovering alcoholic who became an obstacle course racer and defied it all

Becoming a Better Salesperson with Nick Klingensmith

Building Resilient Sales Teams with Nick Klingensmith

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.

About Kara Brown

A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara’s new book “The Revenue Engine” offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara’s achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur’s Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.

About LeadCoverage

Samantha Jones and Joe Lynch discuss growing in a hyper competitive market. Samantha is the Founder of Samantha Jones Consulting which is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies.

About Samantha Jones

Samantha Jones has earned her established reputation for professionalism, thought leadership, forward thinking, educational insights, and market insights and resources, over the course of 5+ years of industry contributions. Samantha began her career as an entry level seller and in just 5 years progressed from Account Manager to Director of Enterprise Sales, to VP of Revenue, to Owner of Samantha Jones Consulting. Samantha’s willingness to adopt and try progressive methods of sales outreach, and her constant education of the freight markets, allowed her to find and connect with prospects, build strong client relationships, drive continual YOY revenue growth, and add value to the companies she partnered with. Samantha has continually worked to enhance her strategies for sales and brand growth through years of experience and trial and error. 

About Samantha Jones Consulting

Samantha Jones Consulting is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies. Sales has become an increasingly difficult aspect of B2B business, and traditional marketing is becoming less effective. Samantha Jones Consulting helps companies apply practical, proven, and efficient strategies to increase opportunity pipelines and grow stronger company brands.

Key Takeaways: Growing in a Hyper Competitive Market

• Emphasizing the importance of branding and marketing in the highly competitive logistics industry for sustainable growth.
• Insights on the consolidation of the freight brokerage industry and the role of advanced technologies.
• Entrepreneurial journey from small-town Kansas to logistics, operations, sales, startups, and strategy consulting.
• Building personal brands for salespeople and leaders to create know-like-trust relationships and drive business growth.
• Differentiating through unique solutions and value propositions amidst hyper-competitive markets with shrinking margins.
• Samantha Jones’ framework for understanding client nuances to create compelling brand identities and positioning.
• Developing deep expertise, personal branding, and leveraging online presence for inbound leads and relationship-building.

Timestamps

(00:00:02) Samantha Jones Consulting

(00:02:51) Freight Brokers and Technology

(00:07:56) Trimble Insight Conference

(00:09:34) Samantha’s Background

(00:16:02) Freight Tech Industry and Marketing

(00:19:12) Building Personal Brands

(00:25:34) Hyper Competitive Market

(00:26:50) Identification and Discovery

(00:31:32) Sustainable Revenue

(00:34:28) Finding Niche and Expertise

(00:40:04) Sales Automation and Systems

(00:46:23) Positioning for Market Dynamics

(00:48:47) Sales Training and Talent

(00:53:25) Constructive Criticism

(00:56:42) 5 Step Framework

(00:58:10) Sustainable Revenue Models

(00:59:07) Meet me for Coffee Podcast

(01:05:26) Upcoming Conferences

Learn More About Growing in a Hyper Competitive Market

Samantha Jones | Linkedin

Samantha Jones Consulting | Linkedin

Samantha Jones Consulting

Meet Me For Coffee | YouTube

Meet Me For Coffee | Spotify

Meet Me For Coffee | Apple

Truckload Market Update | Newsletter

Episode Sponsor: Trimble Transportion

2024 Insight Tech Conference

Revolutionizing the Road: Trimble’s Tech Solutions with Kelly Williams | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Nick Klingensmith and Joe Lynch discuss building resilient sales teams . Nick is the Founder and CEO of Stride Motivation, a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Nick is an expert at helping achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts.

Summary: Building Resilient Sales Teams

Nick Klingensmith is an obstacle course racer, motivational speaker, and mindset coach whose company Stride Motivation helps high achievers set and accomplish meaningful goals. Drawing from his own experiences overcoming cancer, diabetes, and alcoholism, Nick shares invaluable wisdom on building resilient sales teams. Nick delves into strategies for fostering a strong team identity and aligning individual passions with a shared purpose. Nick also discusses the importance of consistent prospecting, effective communication, and breaking down lofty objectives into manageable action steps. Get ready for an inspiring conversation packed with practical advice on developing the mental resilience and endurance needed to sustain peak sales performance.

#SalesResilience

#PurposeOverProfits

#CommunicationIsKey

About Nick Klingensmith

After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, Nick Klingensmith had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing to accept his limitations, he’s completed over 100 Spartan Races, 6 Major Marathons, several Ultras and scores of other obstacle and endurance events. As someone who has walked the path of a sales professional, Nick is an expert in propelling other achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts, by inspiring them to take purposeful action towards their goals. Nick is a raw and passionate storyteller who holds nothing back when revealing who he used to be and the person he is now.

About Stride Motivation

Stride Motivation, LLC is a dynamic company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Rooted in the inspiring journey of overcoming significant health challenges and personal struggles, the company serves as a beacon for achievement-driven professionals and leaders. Through compelling storytelling drawn from the world of endurance racing, Stride Motivation empowers individuals to conquer fear, rejection, and self-limiting doubts. Specializing in coaching sales teams and remote professionals, the company imparts valuable insights on developing a resilient mindset for success. Stride Motivation is not just a company; it’s a catalyst for helping others discover their inner strength, reach their goals, and become the best version of themselves.

Key Takeaways: Building Resilient Sales Teams

• Nick share his strategies for creating robust, adaptable sales forces.
• Overcoming challenges through perseverance and mindset coaching.
• Understanding the importance of logistics and supply chain management.
• Developing mental resilience and endurance for sustained performance.
• Aligning individual and team goals for motivation and engagement.
• Fostering communication, goal setting, and prospecting habits.

Timestamps

(00:00:02) Today’s Topic: Building Resilient Sales Teams

(00:00:24) Stride Motivation and Nick Klingensmith

(00:00:56) Logistics Sales Challenges

(00:05:15) Trimble Insight Conference 2024

(00:08:09) Nick’s Background and Career Highlights

(00:10:23) Four-time Cancer Survivor’s Journey

(00:16:27) Pursuing Better Habits Through Challenges

(00:22:18) Building Resilient Teams: Identity and Purpose

(00:22:51) Nick’s Marathon and Charity Endeavors

(00:25:17) “Selling Inspired” Book Overview

(00:29:08) Understanding Team Members’ Driving Forces

(00:32:24) Aligning Professional and Personal Goals

(00:36:29) Purpose: Overcoming Obstacles and Inspiring Others

(00:39:37) Empowering Sales Managers with Communication

(00:42:42) Six Essential Team Meetings

(00:45:18) Goal Setting for Resilient Sales Teams

(00:50:51) Importance of Prospecting and Relationships

(00:54:45) Recap: Building Resilient Sales Teams

(00:56:26) Working with Individuals and Speaking at Conferences

Learn More About Becoming a Better Salesperson

Nick Klingensmith | Linkedin

Stride Motivation | Linkedin

Stride Motivation | Website

Instagram: @stridemotivation

TikTok: @stridemotivation

Twitter: @stridemotivatio

YouTube: @stridemotivation

Threads: @stridemotivation

Email: Booking@stridemotivation.com

Selling, Inspired! A Mental Endurance Guide For Enduring Sales Performance

THROUGH THE FIRE : The story of the 4-time cancer survivor, type-1 diabetic, and recovering alcoholic who became an obstacle course racer and defied it all

Becoming a Better Salesperson with Nick Klingensmith | The Logistics of Logistics

Episode Sponsor: Trimble Transportion

2024 Insight Tech Conference

Revolutionizing the Road: Trimble’s Tech Solutions with Kelly Williams | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Ann Holm and Joe Lynch discuss stop sabotaging your sales. Ann is a Professional Certified Coach specializing in executive, leadership, and personal development.

Summary: Stop Sabotaging Your Sales

Explore the intricate dynamics of personal growth and professional success within the logistics industry with Joe Lynch and executive coach Ann Holm. Delve into topics ranging from overcoming self-sabotage in sales to leveraging the Myers-Briggs personality framework for career advancement. Discover how to identify and mitigate ‘saboteurs’ like restlessness and hyper-achievement that can impact work performance. Join discussions on relationship-building in sales and embrace the science-based coaching methods outlined by Ann Holm for a more productive and fulfilling career in logistics sales. This podcast offers actionable insights for individuals seeking to enhance their sales skills and for those looking for deeper self-understanding to capitalize on their innate strengths.

#SelfSabotageInSales

#LogisticsLeadership

#StrengthsBasedSuccess

About Ann Holm

Ann Holm is a Professional Certified Coach specializing in executive, leadership, and personal development. She is an MBTI Master Practitioner and is known as a thought leader in integrating psychological type theory with other coaching models. These include Emotional Intelligence, Positive Intelligence, and Polarity Thinking where she holds certifications in these disciplines. In addition, Holm has 25 years of experience in applied brain science as a speech-language pathologist specializing in stroke and brain injury rehabilitation. She has written the book Educator Bandwidth: How to Reclaim Your Energy, Passion, and Time. She is also a frequent podcast guest and is the author of numerous articles and blogs. Ann holds a bachelor’s degree in Psychology, Speech and Hearing, and a master’s degree in Speech-Language Pathology from the University of Michigan, along with a certificate in Organizational Development from the University of Minnesota. She received coach training from the Coaches Training Institute and is certified by the International Coaching Federation. Past clients include schools ranging from Pre-K to post-secondary, small business owners, and teams in the logistics industry.

About Ann Holm’s Coaching Practice

Ann helps individuals position themselves for success by increasing their self-awareness, which is a must-have skill in the 21st century. Through coaching and proven assessment tools, Ann helps people become aware of their personality, emotional intelligence, and how they manage their brain energy. She also helps her client to better understand their value proposition or personal brand. Areas of expertise include: personal self-awareness, sales coaching for logistics professionals, emotional intelligence, communication and influence, team building, MBTI Master Practitioner, extensive experience with the MBTI Step III, 360 Reach/Personal Branding, and applied brain science.

Key Takeaways: Stop Sabotaging Your Sales

• Strategies to avoid self-sabotage in sales within the logistics industry.
• The importance of self-awareness and utilizing scientific frameworks to enhance leadership skills.
• Leverage unique strengths and personality types following the Myers-Briggs framework for success.
• In-depth look at nine saboteurs impacting sales success and personal development.
• Effective strategies to combat productivity saboteurs like ‘avoiders’ and ‘restless’ types.
• Techniques for managing restlessness and distraction, and the importance of pairing salespeople based on complementary strengths.
• Approaches to building trust in sales relationships and the ongoing need for coaching to mitigate ‘saboteurs’.

Timestamps

(00:00:02) Avoiding Sales Self-Sabotage

(00:00:28) Coaching for Executive Success

(00:05:27) Maximizing Potential in Logistics

(00:12:45) Understanding Personality Types

(00:13:43) Overcoming Sales Saboteurs

(00:14:29) Overcoming Childhood Saboteurs

(00:16:13) Understanding Sales Saboteurs

(00:21:12) Conquering Restlessness and Avoidance

(00:27:33) Cultivating Mindfulness and Focus

(00:33:15) Maximizing Sales Team Synergy

(00:36:30) The Perils of Hyper Achievement

(00:43:44) The Saboteur Within

(00:44:26) Overcoming Sales Sabotage

(00:45:18) Conquering Destructive Work Traits

(00:47:26) Overcoming Self-Sabotage

(00:53:19) Podcast Sign-off

About Matt Castriotta

Matt Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he’s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com).

About Castriotta Growth Hacking

Castriotta Enterprises Growth Hacking creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.

Key Takeaways: Turning Cold Outreach into Gold

• Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation.
• They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections.
• Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams.
• Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience’s minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications.
• They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments.
• Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns.
• They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools.

Learn More About Turning Cold Outreach into Gold

Matt Castriotta | Linkedin

Castriotta Growth Hacking | Linkedin

Castriotta Growth Hacking

Matt Castriotta | Calendar

The Good Guys Podcast

Episode Sponsor: TMSA

TMSA – Transportation Marketing & Sales Association

TMSA ELEVATE – Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

Episode Sponsor: Revenova

Contact Us | Revenova

The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.

Elisabeth Barna and Joe Lynch discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image.

About Elisabeth Barna

Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry Affairs & Senior Advisor, she played a pivotal role in the industry’s image campaign by telling the story of trucking.  She worked tirelessly to amplify the professional truck driver, the industry’s safety record and career opportunities. Elisabeth drove the association’s image programs, member communications strategy, and oversaw ATA events and education.  She steered the industry-wide image movement Trucking Moves America Forward. Elisabeth received the “J.R. ‘Bob’ Halladay” Award and the American Logistics Aid Network’s 2021 Humanitarian Logistics Award. She is secretary of St. Christophers Truckers Relief Fund, a member of Truckers Against Trafficking Advisory Council and a founding member of DOT’s Women of Trucking Advisory Board.

About EAB Strategies

EAB Strategies provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. Led by a driven and passionate leader with nearly 35 years in the trucking industry, Barna’s ability to amplify the voice of the industry through storytelling is unmatched.  She offers public speaking and media training for professional truck drivers and emerging leaders. EAB Strategies provides opportunities through professional driver focus groups and surveys that deliver confidential feedback on company culture, policies and products that help attract new candidates, retain drivers, or improves product or pitch. She provides expertise in event content, logistics and marketing. Engagement is important in any business and EAB Strategies will identify and create initiatives to engage leaders, employees, members, communities, and the media. Barna’s work with emerging leader programs, driver programs, and association and charity programs are a testament to her ability to deliver results.

Key Takeaways: Making Drivers Happy

• EAB Strategies specializes in communications and marketing services for transportation and logistics companies.
• They offer program development to help companies grow their brand and public image.
• Led by Elisabeth Barna, a leader with 35 years of experience in the trucking industry, EAB Strategies offers a deep understanding of the sector.
• Barna excels at amplifying the voice of the transportation and logistics industry through compelling storytelling.
• EAB Strategies provides public speaking and media training for professional truck drivers and emerging leaders.
• They identify and create initiatives to engage various audiences including leaders, employees, members, communities, and the media.
• Barna’s experience with emerging leader programs, driver programs, and association/charity work demonstrates EAB Strategies’ ability to deliver successful communication solutions.

Learn More About Making Drivers Happy

Elisabeth Barna | Linkedin

Wreaths Across America | Linkedin

Wreaths Across America

Elisabeth serves on the board of the following organizations:

St. Christophers Truckers Relief Fund

TAT Everyday Heroes

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

John Marrow and Joe Lynch discuss the life science supply chain. John is the President at RRD Supply Chain Solutions,  a recognized provider of global life science supply chain services with decades of experience in developing and delivering value-add solutions to the life science sector.

About John Marrow

John Marrow is the President of RRD Supply Chain Solutions. With more than 30 years of experience in the supply chain industry, John has lived and worked in eight different countries in a variety of different roles across quality, supply chain, customer service, sales and operations. Today, as the president of RRD Supply Chain Solutions, he leads a team of more than 2,000 employees in facilities across the globe.

About RRD Supply Chain Solutions

RRD Supply Chain Solutions, part of RRD, has over four decades of experience helping clients from various industries including; medical device, diagnostics, consumer electronics and collectibles sectors — optimize their supply chains while leveraging RRD’s ISO 13485 accredited facilities across the globe and its ability to scale quickly to facilitate time-sensitive projects. RRD Supply Chain Solutions offers a comprehensive suite of services that includes solution design, print, packaging & labeling, sourcing, configuring, postponement & fulfillment. The company’s solution design, expertise, systems, processes, and precise project execution effectively help customers improve their market share, profits and speed-to-market.

Key Takeaways: The Life Science Supply Chain

• John Marrow and Joe Lynch discuss the life science supply chain including:
  • Regulatory compliance
  • Why life science companies partner with companies like RRD
  • Nearshoring and total cost
  • The need for a flexible and resilience supply chain partner
• RRD Supply Chain Solutions is a part of RRD, a global provider of marketing, packaging, print, and supply chain solutions.
• They offer a suite of services specifically for the life science sector, including solution design, packaging, and fulfillment. They understand the unique needs of life science companies in terms of specific packaging requirements and timely delivery of products.
• RRD’s services aim to help life science companies improve their market share, profits, and speed-to-market.
• Compliance Expertise: RRD’s experience in regulated industries like pharmaceuticals and medical devices translates to familiarity with life sciences regulations, ensuring compliance throughout your supply chain.
• Streamlined Efficiency: RRD’s comprehensive and accredited solutions help Life Science companies capture market opportunities while minimizing costs associated with bringing healthcare products to market.
• RRD’s Life Science services streamline product commercialization:
  • Creative execution: Aligned pre-production services across the product lifecycle.
  • Marketing communications: Scalable expertise for HCP and consumer communications.
  • Packaging: cGMP-compliant production and management of complex supply chains.
  • Kitting & Fulfillment: Regulatory-compliant network for efficient execution of complex distribution.

Learn More About The Life Science Supply Chain

• John Marrow | LinkedIn
• RRD Supply Chain Solutions | LinkedIn 
• RRD Supply Chain Solutions
• RRD’s Diagnostic Drivers Report
• Leveraging Nearshoring for Resilient Operations
• Leveraging a Hybrid Approach to Nearshoring and Offshoring
• RRD Facility Spotlight: Brno
• Engage and Retain Health Plan Members with Wellness Kits
• Industry Perspective: Making Sense of This Supplier-Consolidation Era in Life Sciences
• 5 Questions that Drive Conversations Around Sustainable Packaging Design

2024 Conferences attended by RRD Supply Chain Solutions:

• RRD Supply Chain Solutions will be exhibiting at MD&M WEST 2024
• RRD Supply Chain Solutions will be participating at:
  • American Diabetes Association – Scientific Sessions (ADA)
  • HLTH Europe
  • MD&M EAST 2024
  • Association for Diagnostics & Laboratory Medicine – ADLM
  • National Association of Chain Drug Stores – NACDS Total Store Expo
  • HLTH USA

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube